Friday, December 5, 2008

Lamborghini Reventon

A super sports car, yet one that defies comparison – the Lamborghini Reventón is both an ultimate driving machine and limited work of art – with a total of only 20 built and a price of one million Euro (excl. tax), every Reventón is highly exclusive and virtually unique. The Reventón bearing the number 20/20 has now been delivered to its proud owner – thus completing the series.

Highly skilled craftsmanship

Each Reventón was produced with extremely skilled and high-precision craftsmanship in Sant’Agata Bolognese, the home of the brand and the birthplace of all super sports cars bearing the sign of the bull. “The Reventón, however, is the most extreme of all – a superlative on wheels. Based on the technical underpinnings of the Murciélago, we have concentrated and further enhanced the brand’s DNA – its genetic code,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., who personally handed over Reventón Number 20 to its new owner at the factory.

Enjoy the incomparable driving pleasure

20 friends and collectors of Lamborghini cars – who all wish to remain anonymous – now own this unique piece. Most of them view the Reventón not only as the highlight of their collection, but also want to enjoy the intensity of the incomparable driving pleasure. Ultimately, the Reventón, aside from its extreme form, boasts the full technical and dynamic competence of Lamborghini’s 12-cylinder sports cars. This means the breathtaking performance of 650 hp and a top speed of 340 km/h. It also means absolute reliability and the feasibility of everyday use.

A future legend

This offers all other Lamborghini fans the chance of at least occasionally coming across a Reventón, be it on a beautiful mountain road, at the side of a race track or at an exclusive social event. And one thing is also certain – in future, a few of the 20 Reventón will be available for admiration in a museum. Because Lamborghini has not only created a design masterpiece, it has also added another classic to the rich history of the brand. The lucky owners can be justly pleased.
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Lifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.

In sociology, a lifestyle is the way a person lives. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Not all aspects of a lifestyle are entirely voluntaristic. Surrounding social and technical systems can constrain the lifestyle choices available to the individual and the symbols she/he is able to project to others and the self.

The lines between personal identity and the everyday doings that signal a particular lifestyle become blurred in modern society. For example, "green lifestyle" means holding beliefs and engaging in activities that consume fewer resources and produce less harmful waste (i.e. a smaller carbon footprint), and deriving a sense of self from holding these beliefs and engaging in these activities. Some commentators argue that, in Modernity, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life.

The term lifestyle in politics can often be used in conveying the idea that society be accepting of a variety of different ways of life—from the perspective that differences among ways of living are superficial, rather than existential. Lifestyle is also sometimes used pejoratively, to mark out some ways of living as elective or voluntary as opposed to others that are considered mainstream, unremarkable, or normative.

Within anarchism, lifestylism is the view that an anarchist society can be formed by changing one's own personal activities rather than by engaging in class struggle.

In business, "lifestyles" provide a means by which advertisers and marketers endeavor to target and match consumer aspirations with products, or to create aspirations relevant to new products. Therefore marketers take the patterns of belief and action characteristic of lifestyles and direct them toward expenditure and consumption. These patterns reflect the demographic factors (the habits, attitudes, tastes, moral standards, economic levels and so on) that define a group. As a construct that directs people to interact with their worlds as consumers, lifestyles are subject to change by the demands of marketing and technological innovation. From Wiki