A private ceremony was held today at the Viminale Palace where Automobili Lamborghini S.p.A. donated a police version of the company’s newest super sports car, Gallardo LP560-4 Polizia, to the head of the Italian State Police, Prefect Antonio Manganelli.The new Gallardo LP560-4 Polizia, which replaces the previous Gallardo in use by the Italian police force since 2004 has a 560 horsepower engine that can reach speeds of up to 203 mph. The car will begin service with the Lazio Highway Police Department in order to continue accident and crime prevention to sustain security on the Italian roads.Proof of outstanding reliabilityIts predecessor is proof of Lamborghini’s outstanding product quality. Since 2004, Rome’s police force has had the first-generation Gallardo in regular police service. The sports car has clocked nearly 87,000 miles of patrol duty on the motorways of central and southern Italy, as well as on emergency medical transport detail.A second Gallardo, painted in blue and white police colors, has been in service around Bologna, Italy since 2005. Its odometer already shows more than 62,000 miles. Aside from regular servicing, neither of the super sports cars has required major repairs.In addition to the clearly effective deterrent offered by the presence and visibility of a Lamborghini on the highway, the technological equipment on board these vehicles makes them highly effective in the control of hazardous behaviour on the roads (high speeds, driving in the emergency lane, dangerous over-taking); the automatic recognition of number plate tracking and real-time transmission of images to the control rooms.High-tech video system with real-time retrievalThe cabin of the super sports car is fitted with the latest advancements in police technology to immediately document the evidence of any transgression. The video system is positioned in the center of the cabin with a camera fitted next to the rear view mirror and a computer and recording equipment behind the seats. As soon as police officers discover a suspicious driver, they activate the “Proof Video Data System.” With the help of GPS data, the device can calculate the location, direction of movement and speed of the Lamborghini. This combined with the distance and time before intercept, accurately determines the speed of the vehicle being pursued.Using radio data transmission, the video system in the Gallardo Polizia transfers its images in real time to the relevant police station. There, the videos are stored and used for automatic number plate retrieval. This information can be used for immediate identification of stolen vehicles. The “classic” array of police equipment on board tooIn addition to its high tech equipment, the Gallardo is also fitted with the “classic” array of police equipment, such as a gun holster, police radio equipment and the “Paletta,” the traditional hand-held stop sign used to advise motorists and traffic offenders to pull over. Officers can then use a removable screen to show offenders their misdeeds immediately, complete with an overlay of all the associated data.Rapid response in medical emergenciesThe Lamborghini is used regularly for urgent medical transportation too. The luggage compartment in the front of the vehicle is equipped with a specialized refrigeration system for safe transportation of donor organs. For extreme emergencies, there is also a defibrillator used to restore a normal heart rhythm to patients by delivering an electrical shock to the heart to stop massive cardiac arrhythmia or ventricular fibrillation, and thus save lives.Officer trainingThe 30 police officers permitted to drive the Gallardo Polizia receive special training in the use of the Gallardo’s medical equipment. Each person on the special operations team – which includes three women – has undertaken several days of driver training with Lamborghini, under the leadership of the Lamborghini test drivers. The basis of trouble-free everyday operation is the exceptional safety of the Gallardo LP560-4 with its permanent all-wheel drive and its refined chassis, which maintains stability even at the highest speeds. Lamborghini’s extremely high standards for product quality and reliability ensure that the Gallardo LP560-4 Polizia is always ready for duty. Even the blue light is designed for speedNow the successor is ready – a new generation Gallardo LP560-4 with the very latest in special equipment. The Lamborghini wears its uniform with pride, painted in accordance with requirements in “blu Polizia” – whereby the white stripes and lettering follow the Gallardo’s dynamic design angles. Its main patrol beat will once again be central and southern Italy, primarily on the motorway between Salerno and Reggio Calabria.The police beacon on the roof of the Gallardo had to be aerodynamically optimized being that the new police car reaches a considerably higher top speed than regular service vehicles.. Despite the extremely flat construction of the signal lighting, blue LEDs are fitted round the base to ensure the visual signal cannot be missed. The roof-mounted lighting is supported by further blue LED signals on the front, sides and rear of the light’s aluminium shell. A total of four sirens integrated into the front and rear of the Gallardo generate unmistakable audible warning signals.On duty even in New YorkJust like its predecessor, the new Lamborghini Gallardo LP560-4 Polizia is destined to be not only the fastest, but also the most famous police car – even beyond Italian borders. The Italian State Police uniform, and the unquestionable attraction of the Lamborghini brand, continue to arouse curiosity and interest. Thousands of citizens have the possibility to see the car for themselves during the many events organized to promote the vehicles in use.Alongside its daily operational duties, the Gallardo also has regular public appearance obligations, such as its role as parade leader every year in Rome’s traditional “Festa di Polizia,” or its escort responsibilities at events with historical vehicles, like the Targa Florio and the Milan – San Remo Rally. Its predecessor even represented the Italian police in New York City at the 2005 “Columbus Day” parade.
Friday, December 5, 2008
Lamborghini donates the new "Polizia” to the Italian Police
A private ceremony was held today at the Viminale Palace where Automobili Lamborghini S.p.A. donated a police version of the company’s newest super sports car, Gallardo LP560-4 Polizia, to the head of the Italian State Police, Prefect Antonio Manganelli.The new Gallardo LP560-4 Polizia, which replaces the previous Gallardo in use by the Italian police force since 2004 has a 560 horsepower engine that can reach speeds of up to 203 mph. The car will begin service with the Lazio Highway Police Department in order to continue accident and crime prevention to sustain security on the Italian roads.Proof of outstanding reliabilityIts predecessor is proof of Lamborghini’s outstanding product quality. Since 2004, Rome’s police force has had the first-generation Gallardo in regular police service. The sports car has clocked nearly 87,000 miles of patrol duty on the motorways of central and southern Italy, as well as on emergency medical transport detail.A second Gallardo, painted in blue and white police colors, has been in service around Bologna, Italy since 2005. Its odometer already shows more than 62,000 miles. Aside from regular servicing, neither of the super sports cars has required major repairs.In addition to the clearly effective deterrent offered by the presence and visibility of a Lamborghini on the highway, the technological equipment on board these vehicles makes them highly effective in the control of hazardous behaviour on the roads (high speeds, driving in the emergency lane, dangerous over-taking); the automatic recognition of number plate tracking and real-time transmission of images to the control rooms.High-tech video system with real-time retrievalThe cabin of the super sports car is fitted with the latest advancements in police technology to immediately document the evidence of any transgression. The video system is positioned in the center of the cabin with a camera fitted next to the rear view mirror and a computer and recording equipment behind the seats. As soon as police officers discover a suspicious driver, they activate the “Proof Video Data System.” With the help of GPS data, the device can calculate the location, direction of movement and speed of the Lamborghini. This combined with the distance and time before intercept, accurately determines the speed of the vehicle being pursued.Using radio data transmission, the video system in the Gallardo Polizia transfers its images in real time to the relevant police station. There, the videos are stored and used for automatic number plate retrieval. This information can be used for immediate identification of stolen vehicles. The “classic” array of police equipment on board tooIn addition to its high tech equipment, the Gallardo is also fitted with the “classic” array of police equipment, such as a gun holster, police radio equipment and the “Paletta,” the traditional hand-held stop sign used to advise motorists and traffic offenders to pull over. Officers can then use a removable screen to show offenders their misdeeds immediately, complete with an overlay of all the associated data.Rapid response in medical emergenciesThe Lamborghini is used regularly for urgent medical transportation too. The luggage compartment in the front of the vehicle is equipped with a specialized refrigeration system for safe transportation of donor organs. For extreme emergencies, there is also a defibrillator used to restore a normal heart rhythm to patients by delivering an electrical shock to the heart to stop massive cardiac arrhythmia or ventricular fibrillation, and thus save lives.Officer trainingThe 30 police officers permitted to drive the Gallardo Polizia receive special training in the use of the Gallardo’s medical equipment. Each person on the special operations team – which includes three women – has undertaken several days of driver training with Lamborghini, under the leadership of the Lamborghini test drivers. The basis of trouble-free everyday operation is the exceptional safety of the Gallardo LP560-4 with its permanent all-wheel drive and its refined chassis, which maintains stability even at the highest speeds. Lamborghini’s extremely high standards for product quality and reliability ensure that the Gallardo LP560-4 Polizia is always ready for duty. Even the blue light is designed for speedNow the successor is ready – a new generation Gallardo LP560-4 with the very latest in special equipment. The Lamborghini wears its uniform with pride, painted in accordance with requirements in “blu Polizia” – whereby the white stripes and lettering follow the Gallardo’s dynamic design angles. Its main patrol beat will once again be central and southern Italy, primarily on the motorway between Salerno and Reggio Calabria.The police beacon on the roof of the Gallardo had to be aerodynamically optimized being that the new police car reaches a considerably higher top speed than regular service vehicles.. Despite the extremely flat construction of the signal lighting, blue LEDs are fitted round the base to ensure the visual signal cannot be missed. The roof-mounted lighting is supported by further blue LED signals on the front, sides and rear of the light’s aluminium shell. A total of four sirens integrated into the front and rear of the Gallardo generate unmistakable audible warning signals.On duty even in New YorkJust like its predecessor, the new Lamborghini Gallardo LP560-4 Polizia is destined to be not only the fastest, but also the most famous police car – even beyond Italian borders. The Italian State Police uniform, and the unquestionable attraction of the Lamborghini brand, continue to arouse curiosity and interest. Thousands of citizens have the possibility to see the car for themselves during the many events organized to promote the vehicles in use.Alongside its daily operational duties, the Gallardo also has regular public appearance obligations, such as its role as parade leader every year in Rome’s traditional “Festa di Polizia,” or its escort responsibilities at events with historical vehicles, like the Targa Florio and the Milan – San Remo Rally. Its predecessor even represented the Italian police in New York City at the 2005 “Columbus Day” parade.
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Lifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.
In sociology, a lifestyle is the way a person lives. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Not all aspects of a lifestyle are entirely voluntaristic. Surrounding social and technical systems can constrain the lifestyle choices available to the individual and the symbols she/he is able to project to others and the self.
The lines between personal identity and the everyday doings that signal a particular lifestyle become blurred in modern society. For example, "green lifestyle" means holding beliefs and engaging in activities that consume fewer resources and produce less harmful waste (i.e. a smaller carbon footprint), and deriving a sense of self from holding these beliefs and engaging in these activities. Some commentators argue that, in Modernity, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life.
The term lifestyle in politics can often be used in conveying the idea that society be accepting of a variety of different ways of life—from the perspective that differences among ways of living are superficial, rather than existential. Lifestyle is also sometimes used pejoratively, to mark out some ways of living as elective or voluntary as opposed to others that are considered mainstream, unremarkable, or normative.
Within anarchism, lifestylism is the view that an anarchist society can be formed by changing one's own personal activities rather than by engaging in class struggle.
In business, "lifestyles" provide a means by which advertisers and marketers endeavor to target and match consumer aspirations with products, or to create aspirations relevant to new products. Therefore marketers take the patterns of belief and action characteristic of lifestyles and direct them toward expenditure and consumption. These patterns reflect the demographic factors (the habits, attitudes, tastes, moral standards, economic levels and so on) that define a group. As a construct that directs people to interact with their worlds as consumers, lifestyles are subject to change by the demands of marketing and technological innovation. From Wiki
In sociology, a lifestyle is the way a person lives. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Not all aspects of a lifestyle are entirely voluntaristic. Surrounding social and technical systems can constrain the lifestyle choices available to the individual and the symbols she/he is able to project to others and the self.
The lines between personal identity and the everyday doings that signal a particular lifestyle become blurred in modern society. For example, "green lifestyle" means holding beliefs and engaging in activities that consume fewer resources and produce less harmful waste (i.e. a smaller carbon footprint), and deriving a sense of self from holding these beliefs and engaging in these activities. Some commentators argue that, in Modernity, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life.
The term lifestyle in politics can often be used in conveying the idea that society be accepting of a variety of different ways of life—from the perspective that differences among ways of living are superficial, rather than existential. Lifestyle is also sometimes used pejoratively, to mark out some ways of living as elective or voluntary as opposed to others that are considered mainstream, unremarkable, or normative.
Within anarchism, lifestylism is the view that an anarchist society can be formed by changing one's own personal activities rather than by engaging in class struggle.
In business, "lifestyles" provide a means by which advertisers and marketers endeavor to target and match consumer aspirations with products, or to create aspirations relevant to new products. Therefore marketers take the patterns of belief and action characteristic of lifestyles and direct them toward expenditure and consumption. These patterns reflect the demographic factors (the habits, attitudes, tastes, moral standards, economic levels and so on) that define a group. As a construct that directs people to interact with their worlds as consumers, lifestyles are subject to change by the demands of marketing and technological innovation. From Wiki
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