Tuesday, November 25, 2008

An Open Letter to President-Elect Barack Obama From LiveOffice

An Open Letter to President-Elect Barack Obama From LiveOfficeTORRANCE, CA - LiveOffice, the leading provider of software-as-a-service (SaaS) email archiving solutions, today issued the following open letter to President-elect Barack Obama, urging him to add another "first" to his record by becoming the first emailing president:

Dear President-elect Obama: Barack Obama

As the New York Times reported recently, you've got a problem -- your email. Experts (and according to the story, even your advisors) say that the Presidential Records Act makes it too risky for you to keep emailing and using your trusty BlackBerry once you take office. But you built your campaign platform around the idea of change, and we say it's time to buck the trend and turn you into an emailing, BlackBerry'ing commander-in-chief. We're confident it can be done.


"How?" you ask. What you need is an email archiving system that securely captures all the messages you send and receive and preserves them in their original format. It can even handle email messages you send from your BlackBerry. Plus, if you opt for a software-as-a-service (SaaS) offering, you can be up and running in just a few days (and you'll never even notice a difference in your email).

As the first emailing president, an email archiving solution can help you:

-- Increase the transparency of your administration (which you've said is a top priority)

-- Prevent the risk of lost messages (and the subsequent bad PR -- as we saw when the Bush administration lost "potentially millions" of messages)

-- Benefit from the efficiencies of email while protecting your messages in a highly secure environment

As the developer of one of the first cloud-based email archiving solutions, we can tell you from firsthand experience that being the first to do something is always buzz worthy--and a solid email archiving system can make you the first emailing president. That's our platform, and we're sticking to it.


Respectfully,

Your Friends at LiveOffice

LiveOffice is the leading provider of software-as-a-service email archiving and Hosted Exchange 2007 solutions, with more than 7,500 clients, 200 terabytes of email archived and a 99-percent client-retention rate. Founded in 1998 and backed by leading private-equity firm Summit Partners, the company has more than 100 employees with deep experience in messaging, including executives and board members from Symantec, Microsoft, FrontBridge and Postini. For more information, call 800.374.2032 or visit http://www.liveoffice.com/index.asp. Visit the LiveOffice Blog at http://blog.liveoffice.com/.

LiveOffice and its logo are trademarks of LiveOffice LLC. All other company names and products may be trademarks of their respective companies. --(Marketwire - November 25, 2008) --

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Lifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.

In sociology, a lifestyle is the way a person lives. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Not all aspects of a lifestyle are entirely voluntaristic. Surrounding social and technical systems can constrain the lifestyle choices available to the individual and the symbols she/he is able to project to others and the self.

The lines between personal identity and the everyday doings that signal a particular lifestyle become blurred in modern society. For example, "green lifestyle" means holding beliefs and engaging in activities that consume fewer resources and produce less harmful waste (i.e. a smaller carbon footprint), and deriving a sense of self from holding these beliefs and engaging in these activities. Some commentators argue that, in Modernity, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life.

The term lifestyle in politics can often be used in conveying the idea that society be accepting of a variety of different ways of life—from the perspective that differences among ways of living are superficial, rather than existential. Lifestyle is also sometimes used pejoratively, to mark out some ways of living as elective or voluntary as opposed to others that are considered mainstream, unremarkable, or normative.

Within anarchism, lifestylism is the view that an anarchist society can be formed by changing one's own personal activities rather than by engaging in class struggle.

In business, "lifestyles" provide a means by which advertisers and marketers endeavor to target and match consumer aspirations with products, or to create aspirations relevant to new products. Therefore marketers take the patterns of belief and action characteristic of lifestyles and direct them toward expenditure and consumption. These patterns reflect the demographic factors (the habits, attitudes, tastes, moral standards, economic levels and so on) that define a group. As a construct that directs people to interact with their worlds as consumers, lifestyles are subject to change by the demands of marketing and technological innovation. From Wiki