Saturday, November 15, 2008

Enter The Wu-Tang Weathertech Boot by Fila

SPARKS, MD - Fila and The Wu-Tang Brand, Ltd. announce their latest product collaboration: the Wu-Tang Weathertech boot. The winter wear boot will be available just in time for the holiday season and marks the second time the Italian heritage sportswear brand has partnered with Wu-Tang for footwear collaboration.

One of the most critically and commercially successful music groups of all time, The Wu-Tang Clan exploded onto the scene in the 1990s, delivering a sound unlike any other.
The Wu-Tang Clan consists of nine members: Ghostface Killah, GZA, Inspectah Deck, Masta Killa, Method Man, Raekwon, RZA, U-God and the late Ol' Dirty Bastard. These hip-hop pioneers are rappers, actors, entrepreneurs, record producers, screenwriters and executive producers. Under the direction of RZA, the group, through its own efforts and solo projects, (all of which he produced or co-produced) has been able to create a hazy, surreal, and menacing soundscape derived from hardcore beats, eerie piano riffs, and minimal samples. Out of these musical sounds and characteristics, their debut album "36 Chambers" was born. By 1993, The Clan possessed one of the most instantly recognizable sounds in hip-hop, and that still remains true today.


Visit Fila / Wutang Website
Visit Fila Wutang Website

In 2007, Fila and the Wu-Tang Brand, Ltd. released a special edition of Fila's classic Original Tennis Shoe entitled the "C.R.E.A.M." shoe. This special and unique collaboration was a limited edition run that was available in three colors and developed exclusively for New York City's Training Camp sneaker boutique.
For this second collaboration, the Wu-Tang Weathertech boot was inspired by the classic Fila boot silhouette and features an oiled suede upper, molded rubberized vamp, d-ring lacing system and padded ankle collars. The Wu-Tang boot is emblazoned with the legendary group's insignia on both the side and the heel tab as well as with signature Wu-Tang yellow highlights.
Oliver "Power" Grant, executive producer, confidant and business partner of The Clan issued the following statement on behalf of Wu-Tang: "The partnership with Fila began during our early days and our latest product represents the ongoing mutual respect we have for the brand today."

The Wu-Tang boot retails for $100. For a list of retailers, please visit www.fila.com/wutang. Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world. http://www.fila.com/ --(Marketwire - November 14, 2008)

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Lifestyle was originally coined by Austrian psychologist Alfred Adler in 1929. The current broader sense of the word dates from 1961.

In sociology, a lifestyle is the way a person lives. A lifestyle is a characteristic bundle of behaviors that makes sense to both others and oneself in a given time and place, including social relations, consumption, entertainment, and dress. The behaviors and practices within lifestyles are a mixture of habits, conventional ways of doing things, and reasoned actions. A lifestyle typically also reflects an individual's attitudes, values or worldview. Therefore, a lifestyle is a means of forging a sense of self and to create cultural symbols that resonate with personal identity. Not all aspects of a lifestyle are entirely voluntaristic. Surrounding social and technical systems can constrain the lifestyle choices available to the individual and the symbols she/he is able to project to others and the self.

The lines between personal identity and the everyday doings that signal a particular lifestyle become blurred in modern society. For example, "green lifestyle" means holding beliefs and engaging in activities that consume fewer resources and produce less harmful waste (i.e. a smaller carbon footprint), and deriving a sense of self from holding these beliefs and engaging in these activities. Some commentators argue that, in Modernity, the cornerstone of lifestyle construction is consumption behavior, which offers the possibility to create and further individualize the self with different products or services that signal different ways of life.

The term lifestyle in politics can often be used in conveying the idea that society be accepting of a variety of different ways of life—from the perspective that differences among ways of living are superficial, rather than existential. Lifestyle is also sometimes used pejoratively, to mark out some ways of living as elective or voluntary as opposed to others that are considered mainstream, unremarkable, or normative.

Within anarchism, lifestylism is the view that an anarchist society can be formed by changing one's own personal activities rather than by engaging in class struggle.

In business, "lifestyles" provide a means by which advertisers and marketers endeavor to target and match consumer aspirations with products, or to create aspirations relevant to new products. Therefore marketers take the patterns of belief and action characteristic of lifestyles and direct them toward expenditure and consumption. These patterns reflect the demographic factors (the habits, attitudes, tastes, moral standards, economic levels and so on) that define a group. As a construct that directs people to interact with their worlds as consumers, lifestyles are subject to change by the demands of marketing and technological innovation. From Wiki